Privacy Policy
Last Updated: October 24, 2025
1. Introduction
Content Labs Ltd ("Content Labs," "we," "our," or "us") operates the Separation Buddy mobile application (the "App"). We are committed to protecting your privacy and handling all personal information with care. This Privacy Policy explains what data we collect, how we use and share it, and the choices you have regarding your information. This policy applies to all users of the App and related services.
2. Scope and Effective Date
This Privacy Policy covers information collected through the App, our in-app support tools, our websites located at www.separationbuddy.com and related subdomains, and communications you have with us about the App. By using the App after the effective date shown above, you acknowledge that you have read and understood this Privacy Policy.
3. Information We Collect
We collect only the information needed to deliver and improve the Separation Buddy experience. The categories below explain what we collect and why.
3.1 Account and Authentication Data
• Email address and display name (if you create an account or sign in) • Authentication tokens and identifiers issued by Apple, Sign in with Apple, or other identity providers • User identifiers generated by Firebase Authentication to maintain your session • Preferential settings related to your account
3.2 Training Session Data
• Training session duration, completion status, and success ratings • Training notes, warm-up selections, and progress milestones you record • Scheduling preferences, reminders, and goal settings
3.3 App Usage, Analytics, and Diagnostics
• Feature usage patterns, screen views, and user flows • Crash reports, performance metrics, and device state at the time of an issue • Pseudonymous analytics identifiers (e.g., Firebase Analytics ID, Installation ID) • Aggregated event data related to in-app purchases and subscriptions
3.4 Device and Technical Data
• Device model, operating system version, preferred language, and regional settings • App version, build number, and timestamps of interactions • IP address at the time of network requests (processed in transit, then discarded)
3.5 Support Communications
• Messages and attachments submitted through in-app support or email • Metadata necessary to respond to your request (e.g., case history, contact info)
We do not collect biometric data, precise geolocation, contact lists, or photo libraries. If you choose to provide notes containing personal information, that information will be treated as Training Session Data.
4. How We Use Your Information
We use the collected information for the following purposes:
• Provide and maintain the App: Authenticate users, register accounts, and deliver core training functionality. • Personalize your experience: Tailor training plans, track progress, and surface recommendations based on your goals. • Sync and secure data: Enable cloud backup/restoration across devices, prevent unauthorized access, and enforce session limits. • Process subscriptions: Validate purchases, manage billing, and verify eligibility for premium content. • Monitor performance: Diagnose crashes, improve reliability, and analyze how users engage with features. • Communicate with you: Send notifications about training sessions, respond to support requests, and inform you about policy updates. • Ensure compliance: Detect misuse, enforce our Terms and Conditions, and comply with legal obligations.
Where required by law (such as under GDPR), we rely on the following legal bases: performance of a contract (providing the App), legitimate interests (improving and securing the App), compliance with legal obligations, and your consent (e.g., for analytics if you opt in).
5. Third-Party Processors and Disclosures
We share data with vendors who help us operate the App. These processors are bound by contract to protect your information and use it only for the services we request.
• Firebase Authentication (Google LLC): Provides account creation, sign-in, session tokens, and security monitoring. • Firebase Analytics, Crashlytics, Performance Monitoring (Google LLC): Supplies anonymous analytics, crash diagnostics, and performance metrics. • RevenueCat Inc.: Manages in-app purchases, subscription entitlements, and billing history. • Apple App Store / Apple Inc.: Processes payments and manages App Store accounts. • Customer Support Tools: Used to respond to tickets you submit in-app or via email.
We do not sell your personal information. We may disclose information if required by law, to protect our rights or users, or during a business transfer (e.g., merger or acquisition) with appropriate safeguards.
6. Data Storage, Transfers, and Security
• On-device storage: Training session data and preferences are kept in an encrypted database on your device using iOS data protection. • Cloud storage: Account, analytics, and diagnostic data are stored in secure Firebase servers located in the United States and European Union. • Encryption: Data in transit uses TLS 1.2+ and data at rest is encrypted by our service providers. • Access controls: Only authorized personnel with a legitimate business need can access production systems.
Cross-border transfers may occur when data is processed by our service providers. When transferring data from the UK or EU, we rely on appropriate safeguards such as Standard Contractual Clauses.
7. Data Retention
• Account data: Retained while your account remains active. We delete or anonymize account data within 30 days of verified deletion requests unless required to keep it longer for legal obligations. • Training session data: Stored locally on your device and, if you enable cloud sync, retained until you delete it or close your account. • Analytics data: Retained by Firebase for up to 14 months, after which it is aggregated or deleted. • Subscription records: Retained as long as necessary for billing, tax, and dispute purposes. • Support communications: Retained for up to 24 months to resolve your request and maintain service history.
8. Your Choices and Rights
• Manage account information: Update your email, display name, and preferences inside the App. • Access and portability: Request a copy of the data we maintain about you by contacting privacy@separationbuddy.com. • Deletion: Use the in-app option to delete your account and related cloud data, or contact us to request deletion. Local data can be erased from the App settings or by uninstalling the App. • Analytics controls: Opt out of analytics in the App settings or reset identifiers at any time. • Notification preferences: Control session reminders and alerts through the App settings or your device preferences. • Consent withdrawal: Where we rely on consent, you may withdraw it by adjusting settings or contacting us. This will not affect prior processing.
Depending on your jurisdiction (e.g., GDPR in the EU/UK, CCPA/CPRA in California), you may have additional rights such as objection to processing or restriction of processing. We will honor these rights when applicable law requires.
9. Children's Privacy
The App targets pet owners aged 13 and older. We do not knowingly collect personal information from children under 13 (or under 16 in certain jurisdictions). If you believe a child has provided us personal information, please contact us so we can delete it.
10. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Material changes will be communicated via in-app notice or email. The "Last Updated" date indicates the most recent revision. Continued use of the App after updates constitutes acceptance of the revised policy.
11. Contact Us
For privacy questions or requests, please contact us at:
• Email: support@contentlabs.dev • Address: Content Labs Ltd, Popeshead Court Offices, Peter Lane, YO1 8SU, York, United Kingdom
If you are not satisfied with our response, you have the right to contact your local data protection authority.
This Privacy Policy forms part of the Terms and Conditions governing your use of Separation Buddy.